1. Introduction

Park Road Animal Hospital (“we,” “us,” or “our”) is committed to protecting the privacy of our clients and their pets. This Privacy Policy explains how we collect, use, store, and protect your personal information when you interact with us through our website, in person, by phone, or via SMS.

2. Information We Collect

We may collect the following types of personal information:

Personal Identification Information:

• Full name
• Mailing and billing address
• Email address
• Phone number (including mobile number for SMS communications)

Pet Information:

• Pet name, species, breed, age, and weight
• Vaccination records and medical history
• Treatment notes and veterinary records

Technical Information (Website):

• IP address and browser type
• Pages visited and time on site
• Cookies and usage data (see Section 7)

3. How We Use Your Information

We use your personal information for the following purposes:

• To schedule, confirm, and manage veterinary appointments
• To provide and document medical care for your pet
• To send SMS reminders, follow-up messages, and health alerts (with your consent)
• To process payments and manage billing
• To communicate about prescriptions, lab results, and care instructions
• To comply with legal and regulatory requirements
• To improve our services and website experience

4. SMS Communications and A2P Compliance

We operate an SMS messaging program in compliance with applicable U.S. regulations, including the Telephone Consumer Protection Act (TCPA) and CTIA guidelines.

Opt-In: You consent to receive SMS messages when you provide your mobile number and check the opt-in box on any of our forms, including appointment request forms, intake forms, or online contact forms.

Types of Messages Sent:

• Appointment reminders and scheduling confirmations
• Post-visit follow-up care messages
• Vaccination and wellness due date reminders
• Prescription and refill notifications
• Clinic updates and health alerts

Opt-Out: You can stop receiving SMS messages at any time by replying STOP to any text message we send. You will receive a final confirmation and no further messages will follow.

Help: Reply HELP to any SMS message for support, or contact us directly via phone or email listed on our website.

No Sharing of SMS Opt-In Data: Your mobile number and SMS consent are never sold, rented, or shared with third parties for their own marketing purposes.

Message Frequency: Varies; typically 4–6 messages per month based on your care schedule.

Rates: Standard message and data rates may apply.

5. How We Share Your Information

We do not sell your personal information. We may share your information only in the following circumstances:

• Service Providers: Trusted third-party vendors who assist with appointment scheduling, payment processing, SMS delivery, or website operations — under confidentiality agreements.
• Veterinary Specialists or Referrals: With your consent, to coordinate specialized care.
• Legal Requirements: When required by law, court order, or government authority.
• Emergency Situations: To protect the health and safety of your pet or others.

6. Data Retention

We retain your personal and pet health records for as long as required by North Carolina veterinary regulations and applicable law. You may request access to, correction of, or deletion of your personal data by contacting us directly, subject to legal and regulatory retention requirements.

7. Cookies and Website Tracking

Our website may use cookies and similar technologies to improve your browsing experience and analyze site traffic. You may adjust cookie settings through your browser. Note that disabling cookies may affect some website functionality.

8. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, or misuse. However, no method of electronic transmission or storage is 100% secure, and we cannot guarantee absolute security.

9. Children’s Privacy

Our services are not directed to individuals under 18 years of age. We do not knowingly collect personal information from minors without verifiable parental consent.

10. Your Rights

Depending on applicable law, you may have the right to:

• Access the personal data we hold about you
• Request correction of inaccurate information
• Request deletion of your personal data
• Withdraw consent for SMS communications at any time
• File a complaint with a regulatory authority

To exercise any of these rights, contact us at the information below.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of significant changes by posting the updated policy on our website with a new effective date. Continued use of our services after changes are posted constitutes acceptance of the revised policy.

12. Contact Us

If you have any questions, concerns, or requests related to this Privacy Policy, please contact us:

Park Road Animal Hospital
Charlotte, North Carolina
Website: parkroadah.com